Toro Strengthens Professional Focus
With new appointment
Rob Read and Craig Hoare
Toro UK have announced the appointment of Rob Read as their new territory manager for the South West of England and Wales.
The company say Rob brings a wealth of industry experience, having started his career in the ground care industry at Devon Garden Machinery, where he experienced directly the needs of a professional dealership, in various roles, starting in the workshop and progressing into sales.
Rob has firsthand experience of Toro Equipment, having sold and demonstrated the full range of products in his role at DGM. Covering all aspects of sales, from domestic showroom customers, to golf courses, caravan sites as well as many other professional users.
With a strong background in grounds care machinery, technical support and sales, Toro says Rob will be working closely with their dealer network and customers across his territory, helping to drive growth and provide even greater support on the ground.
“I am really pleased to have Rob join the team. We had several highly qualified applicants for the role, so it was a very competitive field. But its Rob’s drive and enthusiasm, combined with his commercial experience which clinched it.” said Craig Hoare, sales & marketing manager, Toro U.K. Limited. “I look forward to Rob utilising his sales and demo experience, to support our network of dealers.”
Rob started with Toro UK on 1st September and will be responsible for both the Hayter and Toro brands across the South West of England and Wales, covering both the residential and landscape contractor portfolios.
Rob added, “I look forward to meeting with some old and some new faces across the territory, where I feel I can add real value to the Toro UK dealers.”
This appointment follows from Jack Roberts joining to cover the North of England and Scotland.
As part of these personnel changes, Toro UK have also announced that Matt Coleman has joined Toro’s EMEA equipment business sales team as area sales manager, grounds and landscape contractor equipment, reporting to Teo Denchev.
In his new role, Matt will work closely with the company’s distributors and internal teams to advance their strategy for professional grounds care and landscape contractor equipment across EMEA which includes the UK market.
