WAGES SHOULD REFLECT THOSE OF OTHER TRADES

To kick off 2026, TurfPro has asked a series of prominent figures to offer their thoughts on the industry's current State Of Play.

Vic Demain is the Head groundsman at Durham County Cricket Club - responsible for pitch preparation and turf management at Emirates Riverside in Chester-le-Street.

Vic has spent over two decades in the sports turf industry, working across many levels of groundsmanship - from club volunteer roles and private estates to educational settings, contractors, and professional sport environments before reaching county level. 

His early career foundation included gaining practical experience in diverse turf contexts, which helped shape his adaptable approach to pitch preparation and grounds management. 

Vic served seven years as head hroundsman at the Middlesex outground, where he honed his skills managing pitches and preparing surfaces for competitive club cricket. 

He then progressed to deputy head groundsman at Trent Bridge gaining valuable experience in preparing pitches for first-class fixtures. 

In 2015 Vic was appointed head groundsman at Durham County Cricket Club, overseeing the playing surfaces at Emirates Riverside - a ground that hosts county and international matches. 

Vic is known for a pragmatic and hands-on approach combined with a commitment to continuous learning. He stresses the importance of challenging himself and his team to improve surfaces year after year, adapting to climate pressures and fixture demands. 

He also values education and industry engagement, offering support and insight to groundspeople at all levels to help raise turf standards beyond just the professional game. .

Q1. What has been the product, machine or innovation that has helped you most in your career?

The internet has provided a useful resource for learning. The hover cover for speed and ease. The Koro for improved scarification and the valuable use of a VertiDrain for deep aeration.

Q2. What are the most challenging issues facing the industry?

More fixtures with the advent of women's sport being played on the same number of pitches. Increased scrutiny of pitches through the media and internet. Budgets. Recruiting and maintaining staff.

Also the advent and improvement in automated machinery could see a reduction in staffing levels. 

Q3. What are your thoughts on our current trade show scene?

There are now too many trade shows. They are now used as training and networking events rather than sales.

Q4. What would you like to see in terms of collaboration across industry organisations?

One larger organisation could offer better protection for those that work within the industry - but it is difficult to see that happening.

Q5. What changes would you like to see made to improve the industry?

A raising of the profile of professionals. Wages should reflect those of other trades people who have gained qualifications. As the minimum wage rises, it brings the wage very close to that paid to a Level 3 qualified operative and that shouldn't be the case. There is little respect to given to highly trained professionals because the public don't understand the role. Also they see many volunteers doing the same role in their own clubs but without the demands.