TURF GROWER ANNOUNCES NEW PARTNERSHIP

Turf grower Rolawn, has announced a new partnership with wildflower turf pioneers, Wildflower Turf Ltd.

Rolawn has recently introduced what they describe as "biodiversity supportive products" under their BioScapes brand. The grower says wildflower turf is a logical range extension as the business continues to help customers to comply with environmental legislative change.

Rolawn’s sales and marketing director, Jonathan Hill, explained why they have partnered with Wildflower Turf, saying, “Our customer base has high expectations from suppliers, demanding responsibly manufactured products supported by first-rate service. Wildflower Turf’s depth of understanding of market demands and forces is clear to see and aligns with these needs.

“Having developed a transformative product, Wildflower Turf Ltd has led the market with a very similar approach to our own - prioritising technical excellence and best advice. We are excited to see how our collaboration will help the industry make a greater contribution to biodiversity net gain.”

The arrangement is a reciprocal one which will see Rolawn’s Medallion Turf available via the Wildflower Turf team.

James Hewetson-Brown, MD at Wildflower Turf Ltd, said, “Meadows are vital for both the environment and pollinators. This partnership expands our customer reach, allowing us to create more biodiverse spaces and help restore nature's balance. Additionally, by selling Rolawn products that complement our wildflower offerings, we provide a more comprehensive solution for our customers."