SENIOR MANAGEMENT APPOINTMENT

Yvonne Broomham has been appointed as AriensCo’s new senior marketing manager for EMEAA.

The manufactuter says Yvonne brings versatile experience in international marketing, having worked with some of the world’s largest brands. With expertise in driving marketing strategies, innovation and digital communications, her appointment strengthens AriensCo’s marketing team. 

AriensCo say this new appointment underlines their sustained investment in its European operations and is the latest in a calculated list of measures to expand the brand’s scope including the acquisition of German mower manufacturer, AS-Motor, the appointment of both Jochen Schneider and Brad Stiles to EVP of EMEAA and VP of sales for EMEAA, respectively, and manufacturing all CE petrol zero-turn mowers in its UK factory.

“We’re delighted to welcome Yvonne into the Ariens family. Her strong marketing background, industry knowledge and European expertise will ensure AriensCo continues to strengthen its presence in existing markets and reach even more regions and customers throughout EMEAA,” says Darren Spencer, Vice President of EMEAA.

Yvonne added, “I am excited to be joining AriensCo and am looking forward to strengthening the brand. By using my experience, I am keen to further understand our customers and use this insight to create effective marketing campaigns, driving long-term and sustainable growth.”

Yvonne will report to Darren Spencer, Vice President of EMEAA.