SENIOR APPOINTMENT ANNOUNCED

Sam Lewis has been appointed as AriensCo’s new UK sales manager.

The company says Sam, who has worked in the sales industry for over a decade, brings with him a decorated career spanning energy, finance and education. They say his appointment will bolster the company's continued drive to build new relationships with customers and dealers in the UK as well as across Europe, Middle East, Asia and Africa.

The new appointment comes as part of AriensCo’s continued investment into its operations in EMEAA. Since 2019, they say they have invested heavily in product development, engineering and manufacturing while also acquiring German high grass, slopes and mulching specialty brand AS-Motor.

Sam's core responsibilities will include overseeing communication with new and existing dealers, helping dealers grow their business and supporting dealers in every aspect of their corporate lifecycle. 

Brad Stiles, vice president of sales EMEAA said, “Sam’s credentials and wide-ranging experience makes him the perfect person to spearhead our extensive range of Ariens and AS-Motor commercial and domestic outdoor power equipment.” 

On his appointment, Sam Lewis added, “I’m very excited to be joining AriensCo and am looking forward to continuing the good work that has come before me. I can’t wait to meet and get to know our dealership network so that together we can develop sales strategies that will enable continued growth and high levels of customer satisfaction.”

Sam will report to Brad Stiles, vice president of sales EMEAA.