SABO RETURNS TO UK & EIRE

PSD Groundscare have announced a new partnership with German manufacturer SABO who are re-entering the UK and Irish market.

SABO produce battery and petrol walk behind collection mowers for both residential and commercial markets and have traditionally enjoyed a high market share in the specialised dealer channel.

PSD say they will be focussing on the sale of the walk-behind mowers, which for many years were branded in the green and yellow of John Deere. However, in October 2020 Deere decided to exit the WBM market and sold SABO to private equity company Mutares SE & Co - who subsequently, in September 2023, agreed to sell the company to a management buyout led by managing director Lars Daniel, finally returning SABO Holding GmbH, to private ownership. The range of new collection mowers take the original design but are now produced in a distinctive red colour.

SABO say they chose to partner with PSD due to their track record of taking specialist landscaping equipment to market - in addition to PSD’s comprehensive list of carefully chosen specialist dealers.

The new range of SABO collection mowers is to be launched in the UK with immediate effect.

PSD sales director Stuart Mercer said, “We’re extremely excited to add SABO to our portfolio and lead the reintroduction of this fantastic product line and we look forward to being able to offer the UK and Ireland the best range of collection mowers available. We have the infrastructure in place to be able to support customers with first-class after sales including spare parts and can’t wait to get going with the new range.”

Lars Daniel, SABO managing director, added, “We are delighted that we have been able to secure this partnership with PSD to distribute our range throughout the UK & Ireland. They have a first-class reputation and we look forward to a long and successful partnership."