REESINK NAME NEW MD

Reesink UK has announced that David Banks has been appointed as their new managing director - with the role becoming effective on 1 February 2022.

David joins after nearly seven years with JCB Industry where he was general manager. Described by Reesink as a "sales growth leader and marketing strategist", he has experience and expertise in building product portfolios, developing dealer networks, distribution and routes to market, sales processes and providing group leadership within both OEM and retail across multiple industries.

David, who succeeds David Cole in the role at the helm for Reesink UK, which incorporates responsibility for the Turfcare, Agriculture and e-Vehicles divisions, says, “I see my area of expertise as growing business across multiple sectors. While at JCB as general manager the business grew by 35 percent.” 

He continues: “Coming from an OEM gives a more broad view and I’m looking forward to having an autonomous role, working with Reesink’s dealers, branches and wider teams, building on the fantastic work that has already been done and expanding into different sectors with a continued focus on providing the very latest technologies as part of our key offering.

“It was very clear to me, that by joining Reesink UK, and the wider network of dealers and partners, I’d be working with individuals that pride themselves on delivering industry leading expertise and being true market leaders in their fields.”

David Banks has a three month handover period with David Cole, who leaves the business on 30 April 2022. 

David Cole says of David Banks’ appointment: “A key part of our recruitment process was to find a personality that would be a good fit with our business management team and employees, and David ticked those boxes. 

“As important was to look for an ‘entrepreneurial’ approach which is key to a distribution business representing different OEM brands across different market segments. David’s varied business experience to date should make that a good fit too. Finally, in any handover David will develop his own approach to taking the business forward, of course, but it was important that the incoming leader shared our values of integrity, professionalism and passion in all business activity.”