REDEXIM NAME BUSINESS DEVELOPMENT MANAGER

Redexim UK has strengthened its team with the appointment of Greg Cain as business development manager - a newly created role.

Greg brings with him more than two decades of hands-on industry experience. Prior to moving into machinery sales, he spent 18 years working directly in grounds maintenance and landscaping, finishing his operational career as a senior manager for a housing association in the North West, where he led a large grounds maintenance team based around Manchester.

In 2018, Greg joined Cheshire Turf Machinery in Stockport, a Redexim dealer, where he first developed a close working knowledge of the brand and its product portfolio. After five and a half years there, he moved on to Kress UK as commercial business manager for the North of the UK, before officially starting his new position at Redexim UK in March 2026.

The company says the new business development manager position has been introduced to sit alongside Redexim’s existing regional sales structure, with a focus on generating new opportunities and raising further awareness of the company’s range.

“My role is going to be good old-fashioned knocking on doors,” Greg explained. “It’s about introducing myself, speaking to people who may have used Redexim in the past or are considering it, and getting the brand name out there. Once we’ve developed and qualified a lead, it will be passed into the dealer network to see the sales process through.”