PARTNERSHIP ANNOUNCED

Yamaha Motor Europe (YME) and Leading Courses, Europe’s largest community platform for golf course tee times and golf course reviews, have announced a new partnership with the golf car manufacturer sponsoring the ‘Best Facilities’ category of Leading Courses’ Golfers’ Choice Rankings.

The Golfers' Choice Rankings are an overview of the best golf courses in Europe and beyond. The rankings are decided by reviews given by the Leading Courses community. The Golfers' Choice Rankings not only include Golf Courses, but also rankings for the Best Golf Clubs Overall, Maintenance, Price and Quality, Hospitality and Facilities.

Central to the partnership is Yamaha’s exclusive sponsorship of the Best Facilities category in the Golfers’ Choice Rankings 2024. The facility which tops this category at the end of 2024 will be presented with a Drive² Lithium-Ion golf car fully equipped with the YamaTrack GPS software to use for one year. In pursuing this partnership, Yamaha say they seek to further align its brand and range of golf cars with the development of best-in-class golfing facilities across Europe.

Commenting on the new partnership Matt Taylerson, divisional manager, marketing, Yamaha Motor Europe N.V., Branch UK, said, “The partnership with Leading Courses allows us to align our premium products with Europe’s best golf courses as seen through the eyes of the golfers themselves. As a truly customer-centric brand, the fact that Leading Courses makes golfers the heart of its offering is very important to us. 

“At Yamaha we want to become even more widely recognised as the brand of choice for premium golf cars and to share our innovations more widely with both the golfing industry and the players themselves. The high quality of the Leading Courses platform and its role as the independent voice of real golfers aligns perfectly with Yamaha’s customer-centricity.”