KARL PARRY LAUNCHES NEW COMPANY

Former greenkeeper and inventor Karl Parry has launched a new direct-to-consumer turf management business, called iGreenKeeper.

Drawing on more than a decade of experience in greenkeeping and course management, plus many years in sales roles for various companies, Karl said the new venture aims to simplify how grounds professionals access nutrition, moisture management and biostimulant products.

Central to the launch, he says, is turfOS, a free digital platform designed to help greenkeepers and grounds staff manage turf performance, weather monitoring and analysis from a mobile device or desktop.

Karl, who developed the ParryMeter turf measurement device, said the company’s focus is on providing greater transparency, technical data and direct access to products and support.

He described traditional supply routes within the sector as often involving delays, inconsistent pricing and limited technical clarity, adding that iGreenKeeper has been created to offer a more streamlined alternative for turf professionals.

The company says its approach combines digital tools with curated turf management solutions for golf courses, stadiums and sports turf facilities.
Karl said the experience gained from working as a course manager and turf innovator had shaped the development of the business and its technology-led approach.