NEW UK MD APPOINTED

STIGA has announced the appointment of James Gordon as its new UK managing director who will be based out of the company's new UK office in Stansted, effective September 15, 2025.

The company says James brings an impressive career of senior leadership in the consumer and B2B sectors, with extensive experience in commercial management from his time in the UK, Australia, Asia, and the USA. He has held key roles at major companies such as Kärcher, Dyson, and Colgate Palmolive, where he was instrumental in "driving market growth and operational efficiency."

Gregory Levacher, Group SVP of sales, said, "We are thrilled to have James join the STIGA team. His leadership and deep understanding of our industry will be a significant asset as we focus on growing and strengthening our market position in the UK."

This news coincides with the company's attendance at GroundsFest 2025, where STIGA say they will be officially entering the professional market - which they describe as a natural extension for a brand with over 90 years of experience and a history of "shifting to electric" in gardening. At its stand OSA790, visitors can attend live demonstrations of new products for professionals, which include a Large Format Robot, the all-electric STIGA ePark Pro front mower, and the new ePowerBattery Pro.