BERNHARD ACADEMY APPOINTS PROGRAMME LEADER

Bernhard Academy has welcomed Matt Axton to the team as programme leader for technical training and advisory, marking the beginning of a new chapter for the Academy’s technical education offering.

Following the announcement of his appointment earlier this year, Matt has now officially started his role with Bernhard Academy, bringing with him extensive international experience in managing and maintaining golf course machinery fleets as well as leading technical teams.

With a career spanning leading venues including The Belfry, Copt Heath Golf Club and The Warwickshire Golf & Country Club, alongside international roles in Bahrain and Qatar, the Academy say Matt’s expertise further strengthens their commitment to delivering practical, industry-relevant training for turf professionals.

Matt also brings significant experience in equipment management, dealer support and industry collaboration, having played a key role in developing the Turf Equipment Technicians Organisation (TETO), helping create a strong community focused on knowledge sharing and professional development.

Matt said, “I’m incredibly excited to officially begin this journey with Bernhard Academy. The opportunity to support the industry through practical technical education is something I’m deeply passionate about, and I’m looking forward to helping professionals develop their skills and confidence at every stage of their careers and to raise awareness of equipment management as a rewarding career path.”

Sami Strutt, education director at Bernhard Academy, added, “We are thrilled to officially welcome Matt to the team. His technical expertise, industry knowledge and passion for supporting others make him an outstanding fit for Bernhard Academy. We are excited about the impact he will have as we continue to grow our technical education offering and support the future of the industry.”