AGROVISTA REACH EXCLUSIVE DISTRIBUTION DEAL

PICTURED ABOVE: Dan Hughes and David Jenkins

Agrovista Amenity has announced an agreement with DJ Turfcare that will see it become the exclusive distributor for the Viano range of organic fertilisers and lawn care products throughout the UK (excluding Northern Ireland), effective from 21 July 2025.

The company says the agreement signals a strengthening of its offering to both the professional and retail markets. Best known for the popular MO Bacter organic-based fertiliser, the Viano brand is RHS-endorsed and well-established in the UK, with a loyal customer base.

“This agreement further demonstrates our commitment to the development and expansion of Agrovista Amenity,” said Dan Hughes, head of commercial at Agrovista Amenity. “David Jenkins (managing director - DJ Turfcare), Barbara Jarman and the team at DJ Turfcare have done an exceptional job in growing the Viano brand over many years, and we look forward to continuing that journey.”

As part of the agreement, Agrovista will work to supply the existing UK distribution network and ensure continuity. A dedicated internal team will support the transition and ongoing development of this part of the business.

David Jenkins will also be working closely with Agrovista Amenity as a consultant to ensure a smooth handover and continued levels of service and support to customers.

David said he would like to thank all suppliers and customers who have shown such loyalty to Viano products over the past 25 years. He is delighted that Agrovista has agreed to continue marketing and supplying the Viano range in the UK. Confident that demand will keep growing, David believes the public’s increasing awareness of the nourishing and ecological benefits of organic and organic-based fertilisers will drive future success. He extends his best wishes to both Agrovista and Viano for the next chapter.