GENERAL MANAGER APPOINTED

PICTURED ABOVE L-R: Elliot Prior, turf business manager; Roger Prior, director; Dominic Burt, general manager; and Peter Endacott, agricultural sales consultant

Family-run professional turfcare and agriculture dealership, Masons Kings, has announced the return of Dominic Burt as the company's new general manager. 

The John Deere dealership based in south-west England says this marks a significant step in its commitment to continuing to deliver exceptional service and innovative solutions to its customers.

Dominic brings over 35 years of experience in the agricultural and machinery industry, which includes many years previously working for the company. The dealership says his knowledge of the industry, combined with a strong track record of driving growth and operational excellence, makes him an ideal fit. They say Dominic’s expertise and vision will be instrumental in guiding the company through its next phase of growth and development.

"We are thrilled to welcome back Dominic back into the Masons Kings family," said Roger Prior, director of Masons Kings. "His wealth of experience and industry knowledge will be invaluable as we continue to expand our product offerings and enhance our customer service. We are confident that Dominic's leadership will help us achieve our ambitious goals."

In his new role, Dominic will oversee all aspects of Masons Kings' operations, including sales, service, and support. He will work closely with the team leaders to ensure that the company continues to meet the evolving needs of its customers while maintaining the high standards of quality and reliability that Masons Kings is known for. Dominic's strong long-standing connections to the agricultural industry, along with his passion to develop and grow the turf division, will be key assets as Masons Kings looks to future-proof the company and maintain its family-run business ethos.

"I am excited to be returning to Masons Kings and lead such a talented team," Dominic said. "Masons Kings has a long-standing reputation for excellence, and I look forward to contributing to its ongoing success. Together, we will strive to deliver the best possible solutions and support to our customers."

It has also been confirmed that Peter Endacott, who has played a vital role in the company, will remain with Masons Kings to help with the transition and focus on his selling role.