EQUIP DIGITAL SPECIAL REPORT

TurfPro and Service Dealer's exclusive Digital Special Report, packed full of video coverage of last month's Equip show that took place in Louisville, Kentucky, went live on Wednesday last week.

The event is the world's largest outdoor power machinery industry exhibition, which owner of our titles Duncan Murray-Clarke attended with the magazine’s diarist of the season for 2024, dealer Jo Balmer of Balmers GM, plus our video expert David Comiskey.

The team gathered and produced tons of content Around The Show, the through-line for much, is following Jo as a first-time UK dealer visitor to this incredible expo. Her experience of the OPEI's event, illustrates just what a trip to Louisville could offer to other UK dealers. The scale of the show is genuinely something to behold. There's so much to see, interact with and enjoy, it's a lot to take in. With Jo's help, we hope the Report offers a flavour of what other UK dealers could expect should they decide to make a trip in subsequent years.

The Digital Special Report also includes an In-Depth section featuring an interview with the President and CEO, of the show's organisers the OPEI, Kris Kiser - plus we serialise a five-part roundtable discussion between Duncan & Jo with Bob Clements of BCI alongside our American columnist Sara Hey, that covers U.S and UK market comparisons; Dealer stocking commitments; Product evolution and routes to market; Rate of industry change; and Equip show developments and battery recycling.

You can also watch Duncan and Jo Roundup their views on this event and hear why they believe a visit is well worth a UK dealer's time.

WATCH ALL OF THE DIGITAL SPECIAL REPORT'S CONTENT HERE.