Distribution agreement announced

Barenbrug UK, the grower of seed for amenity uses, has partnered with Advance Grass Solutions (AGS) - the independent sports turf agronomy and product provider - to provide grass seed solutions to turf managers.

The agreement, effective today (1st November 2021), sees Barenbrug become sole grass seed supplier to AGS of sports, lawns and landscaping grass seed products, including the full Sport Range in the famous yellow bag. A large proportion of this seed is home-grown, with more than 3,500 hectares of grass seed produced every year in the UK by British farmers.

“We’re absolutely delighted to welcome AGS as a Barenbrug distributor,” says David Greenshields, amenity commercial manager for Barenbrug UK. “Its highly qualified regional team, commitment to product innovation and exemplary customer service is a perfect match for our own.

“Our breeders work hard to improve and update our cultivars on a regular basis - a fact borne out by our varieties’ appearing top of the listings in the BSPB Turfgrass Guide.”

AGS, was formed in 2017 from merging the specialist turf division of the former Countrywide Farmers plc with the long-established Grassroots Trading Co.

“Our in-field team and clients are naturally excited with the news that our grass seed will be Barenbrug-bred varieties,” says Sam Honeyborne, managing director of AGS. “Barenbrug is a highly respected name in grass breeding, not only with a strong and established variety portfolio but with a strong emphasis on UK seed production and supply. 

“For AGS to be able to work with Barenbrug, offering UK-specific varieties and grass seed understanding, is a significant boost to our efforts to support our customers with the best products and service in pursuit of quality turf.”

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