First ASM appointment

Baroness UK have announced the appointment of a new area sales & service manager for Scotland.

With more than 18 years of industry experience under his belt, Richard Connell (pictured above) says he is well placed to provide sales and technical support to customers and the dealer network across Scotland - proudly becoming the first dedicated Baroness UK representative for the region. 

After obtaining qualifications in land-based engineering, Richard worked for a number of manufacturers and turf care dealers - in both workshop and mobile service engineer roles. Most recently, he brought together his technical understanding and passion for the game of golf in the position of head mechanic / workshop manager at North Berwick Golf Club.

On joining Baroness UK in January 2024, the manufacturer says he brings both hands-on experience and a technical mind to the table as he oversees the sales, service and workshop operations of the established dealer network within his area. 

Richard said, “Before coming on board, I had started to see the Baroness brand more and more here in Scotland and my inner mechanic immediately took an interest in the machinery. I loved their approach and what their portfolio of machines offered to the market.

"It is a huge honour and privilege to be entrusted as the first Baroness representative in Scotland and, after solidifying a number of relationships with those I saw at BTME in January, I look forward to exploring new opportunities and driving business forwards in the months and years ahead.”

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