Investing $300M over the next five years

BRP, who include Can-Am utility vehicles amongst their portfolio, have announced a five-year plan where it will offer electric models in each of its product lines by the end of 2026.

To achieve this, the company say they plan to invest $300M over five years in product development, specialised equipment, infrastructure, production tooling and facilities.
“We have always said electrification was not a question of ‘if’ but a question of ‘when’," said José Boisjoli, president and CEO. "Today, we’re very excited to unveil more details of our plan to deliver market-shaping products that will enhance the consumer experience by offering new electric options."

After developing and evaluating several concepts, BRP has made the decision to develop its Rotax modular electric powerpack technology which will be leveraged across all product lines. To achieve this, the company says they are expanding its Rotax electric power unit development infrastructure in Gunskirchen, Austria, and is also creating the BRP Electric Vehicle Development Centre, located in its hometown of Valcourt, Quebec, Canada. .
“We are thrilled to create our EV expertise centre, taking steps into the world of electrification,’’ said Bernard Guy, senior vice-president, global product strategy. “Experts on our EV team will feel the agility of a startup environment but will benefit from BRP’s financial resources and state-of-the-art equipment to design our in-house technology,” he added.

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