BRAND SWITCH FOR GOLF CLUB

Massereene Golf Club in Northern Ireland has completed a significant overhaul of its cutting fleet, switching to The Toro Company machinery in a deal managed by dealer Keys Brothers.

The parkland course, known for its narrow fairways and small greens, say they required precision and reliability in its equipment selection. Course manager Mark Cassidy, who has more than 35 years’ experience in greenkeeping, said performance and consistency were central to the decision.

He commented that Toro’s cutting quality, particularly in tighter and more intricate areas of the course, had delivered the finish the club was looking for.

The move was supported by the club’s committee, with long-term reliability, servicing support and tournament preparation all key considerations. During the ISPS HANDA World Invitational, Toro supplied loan machines to assist with event preparation and delivery, helping the club maintain presentation standards throughout.

Backing from Keys Brothers formed a major part of the package. The agreement includes a full service plan covering regular sharpening, blade replacements and preset checks. With no in-house mechanic, the club says the arrangement provides structure, consistency and peace of mind, particularly around compliance and health and safety.

The fleet replacement spans greens, tees, fairways and rough mowers, including hybrid models such as the Reelmaster 5010-H, alongside three new Workman utility vehicles as part of a wider refresh.

Andy Keys, company director at Keys Brothers, said the comprehensive package provides fixed-cost machinery and maintenance, helping the club avoid unexpected bills while supporting its longer-term ambitions.