BIGGA'S NEW THREE-PRONGED STRATEGY

The British and International Golf Greenkeepers Association (BIGGA) signed off from BTME with news of a refined strategy that will shape the direction of the association for years to come.

The Association has announced that across the three show days, 4,204 visitors walked through the doors of the convention centre, where 157 exhibitors were on display. Visitors stayed for an average of 1.56 days and of those who came to Harrogate, 10% were from overseas.
 
Jim Croxton, BIGGA CEO, said: “BTME 2025 has been a resounding success, not only in terms of attendance but also in the invaluable opportunities it has provided for learning, networking and innovation within our industry."
 
At the show, BIGGA also revealed a three-pronged strategy that they say will further advance the ambitions of the association in its role as a prominent figurehead within the golf industry. Informed by the recent membership survey undertaken by the association, alongside an extensive consultation period, they believe the refocused strategy will ensure BIGGA remains a strong and influential voice, effectively representing its members on an international scale and supporting them in their professional ambitions.
 
Jim Croxton said, “We had an absolutely fantastic response to our membership survey at the back end of 2024. Thank you so much to all the members and non-members who responded and gave their views on our association, membership, the initiatives we run and the work we’re doing to improve the greenkeeping industry. All the results of the survey are helping us refine our strategy.”
 
The key strategic pillars are:

• Increasing membership numbers as a unified greenkeeping community is better able to positively influence the sport of golf.
• Increasing engagement in BIGGA activity and evolving the membership offering to ensure all members, at every stage of their career, can get involved, become better educated and progress through their careers.
• Advancing BIGGA’s advocacy efforts to positively influence the governance structure within golf facilities, ensuring greenkeepers are recognised as critical to the success of the sport.

These strategic pillars will inform BIGGA’s activities over the coming period and further updates will be revealed in due course.