ARIENSCO ACQUIRES AS-MOTOR

It was announced last week that U.S. based manufacturer, AriensCo, has expanded its presence in Europe with the acquisition of German turf care machinery manufacturer, AS-Motor.

AriensCo described the move as " . .the latest demonstration of our commitment to the development within the European market" and follows last year’s announcement of Europe’s first zero-turn production facility at their UK plant in Oxford.

AS-Motor equipment is distributed to dealers in the UK by PSD Groundscare. These two companies issued a joint statement to reassure their customers that following this acquisition, it is business as usual.

The joint statement said, "Ariens, AS Motor and PSD Groundscare are all excited to be part of this fantastic opportunity. Not only will this acquisition increase the footprint of the AS-Motor range in Europe, but it will also facilitate significant investment into the product range. All parties are completely committed to working together to grow both the AS Motor and Ariens brands in the UK with our respective focuses."

MD of PSD, Chris Gibson, told TurfPro, "We’re extremely excited about this new development and see it as a fantastic opportunity for the AS-Motor brand. We’ve worked with AriensCo for a number of years with our sister dealership business and look forward to building on this already long-established relationship.

"We’d like to reassure our dealers and customers that day-to-day business will continue as normal as we continue to develop both sales and service support for AS Motor machinery throughout the UK."

Torsten Schick, head of sales at AS Motor added, “At AS-Motor we wish to assure you that our long-term partnership with PSD Groundscare will continue and benefit from the same high standards with regards to products, service, parts and excellent sales and marketing support. “

Expanding European footprint

Dan Ariens, chairman & CEO of AriensCo said of his company's acquisition, "We’re happy to welcome AS-Motor into the AriensCo family of brands.

"The values of AS-Motor align closely with the AriensCo core values to be honest, be fair, keep our commitments, respect the individual and encourage intellectual curiosity. This acquisition allows for the expansion of both companies’ reach across Europe."

This latest acquisition expands the company’s European footprint, which also has locations in the United Kingdom and Scandinavia with a 112,000 sq ft manufacturing and distribution facility, over 150 employees, over 750 dealers across the U.K., Norway, Denmark and Sweden. 

AS-Motor is a third-generation family-run enterprise and has been a manufacturer of professional mowing solutions for high grass and slopes since 1959. The company employs 140 people. 90% of these employees work in Germany. Approx. 55% of sales are generated in the German market and approx. 45% in the rest of the world. Headquartered in Bühlertann, Southern Germany, AS-Motor products are sold through 400 dealers in Germany, over 100 dealers in France and distributors throughout the rest of Europe and the world.