CHANGE OF COLOUR SCHEME

As part of its brand strategy, and from the new price list in December 2024, the Amazone Group has announced a change to the design of its groundcare and hoeing divisions to a green and orange colour combination.

This, they say, continues the standardisation of its differing colour schemes within the different divisions of the company. All product lines will therefore match the long-established Amazone agricultural machinery colour scheme, which in many countries is protected under trademark law. Their aim is to strengthen the corporate identity throughout the entire group of companies.

The company's groundscare range, with products such as mounted and self-propelled mowers and collectors, was previously available in green and beige. They say there will now be a transitional phase in both the groundcare and hoeing divisions, during which both types of implement will still be shown at exhibitions and sold in their existing colours.

In a statement, the manufacturer said, "The standardisation of the colour scheme across all product lines shows that the Amazone Group is sending out a clear signal for its innovative green and orange colours and is thus aiming to further strengthen the market presence of the Amazone brand worldwide in the long term."