Automation Changes The Model Completely

In our next State Of Play interview we hear from David Withers, recently retired md of Iseki UK & Ireland who offers his thoughts on tech, shows and collaboration.

In our next State Of Play interview we hear from David Withers, recently retired md of Iseki UK & Ireland who offers his thoughts on tech, shows and collaboration.

The presenters went behind the scenes to discover how an iconic mower is made

The Association says the events are designed to bring practical, accessible learning directly to grounds staff and volunteers.

John Deere has been named the official golf course and turf maintenance machinery partner for the 2026 Solheim Cup, to be staged at Bernardus Golf in the Netherlands from 7–13 September.
The partnership brings together the manufacturer, its Dutch dealer Kraakman, and the Bernardus Golf team, placing John Deere at the centre of one of the biggest events in women’s sport. Their machinery and technology will play a key role in championship course preparation, while supporting the tournament’s ambition to set new sustainability benchmarks.
Kraakman will supply the full fleet of equipment and provide technical support before and throughout the event, including training, monitoring, parts back-up and on-site service technicians working alongside the venue’s own mechanics.
Bernardus superintendent Niall Richardson said the partnership provides “the reliability and support we need to prepare the course to championship level,” highlighting the benefits of the manufacturer's electric and hybrid machinery and data-driven management systems.
The Solheim Cup, contested biennially between Europe and the USA, will mark its 20th edition in 2026. Organisers say sustainability initiatives will include low-emission transport, renewable energy use, water-smart operations and nature restoration, with John Deere’s technology aligned closely to those goals.

Working collaboratively with the golf courses and the LET, the partner will provide expertise for the effective management of courses.

New importer says this new partnership strengthens their offering by bringing the full range to the UK market, backed by sales, service and aftercare support.

Baroness UK celebrated 2025’s achievements at January’s BTME with the return of their annual Dealer Awards.

The Association used the show to announce a series of new initiatives aimed at elevating standards across the game of golf.

Beth Gibbs says she is passionate about supporting the community, especially young people starting their journey in the industry.

The commitment will see Deere staff receive specialist wellbeing support training as well as thousands of pounds to be raised through fundraising initiatives.