TEAM-UP TO TACKLE ATV THEFT

Yamaha UK has strengthened its partnership with vehicle security specialist Datatool to help protect its customers’ ATVs from the rising threat of theft.

According to the NFU Mutual Rural Crime Report 2021, agricultural vehicle theft costs the sector £53.3 million annually, with ATVs alone accounting for £2.5 million.

Under the new initiative, every new Yamaha ATV will come with a Datatool GPS/GSM tracking unit included. The system offers real-time alerts and is monitored by a dedicated centre, helping to ensure rapid recovery of stolen machines. Datatool reports a 96% recovery rate on ATVs fitted with its system.

Dan Palmer, Yamaha UK RVGC manager, said, “ATV theft is a serious concern for our customers. Partnering with Datatool allows us to provide a tangible solution and genuine peace of mind.”

The Datatool unit is NFU-approved, which can also result in favourable insurance terms. While fitting costs and an annual subscription for monitoring apply, Yamaha UK emphasises that the protection far outweighs the financial and operational impact of theft.