EGO HIGHLIGHTS PARTNER ENGAGEMENT

EGO Power Plus has announced an expansion to its sales team with the appointment of two new key roles.

David Mortimer (pictured above) joins EGO as regional sales manager for UK & Ireland and has the responsibility of increasing sales by working closely with Henton & Chattell, EGO’s exclusive distributor in the region.

David said, “I am delighted to be joining the EGO team. With over a decade of experience in the industry, my extensive relationships within the dealer network highlight my commitment to cultivating lasting partnerships and I look forward to collaborating with both new and familiar businesses across EGO’s network to contribute to the brand's growth and continued success.”

Elsewhere, Rudi Silkens (above) has joined as business development manager where he will manage the company's current Powered by EGO customer group and expanding the company’s network in the outdoor power industry. Powered by EGO is helping manufacturers by fitting EGO batteries to their product ranges.

Rudi said, “I have been working in the garden machinery industry for more than 17 years and over that time I have worked across all parts of the distribution process. Due to my extensive experience, I have created a solid personal network and a strong understanding of the customer’s needs to make Powered by EGO a success. 

“I am thrilled to be joining the EGO team and look forward to driving the industry towards a more sustainable future.” 

This growth comes at a time when the company says they are looking to increase its collaborative relationship with the dealer network and drive new product development opportunities.  

Peter Melrose, managing director at EGO, said, “Maintaining positive relationships across the industry with our exclusive distributors and Powered by EGO partners is of top priority for us, as not only do our new hires provide us with exciting new opportunities for growth but they are also the vital connection between the brand and our valued customers.

“We have brought Rudi and David on board so that we may continue to create innovative new developments for our customers and in turn boost our growth and position in the industry network.”